Blanca, meaning white in Spanish, is an all-day dining concept. We worked on their naming, identity, and print collaterals based on the idea of a blank canvas that could bear numerous artistic possibilities. The identity took form of a handwritten font with simple, neutral colours to really let the minimal design language do all the talking. We used illustrated icons and clever typography layouts to show a personally sketched story. With this branding style, we wanted to connect with the artist in every individual.